Market
Segments
Our innovative research solutions illuminate the path forward, guiding you towards untapped opportunities and empowering you to navigate the ever-evolving landscape of your industry.
We understand the unique business challenges within each industry sector.
How our approach helps you?
Innovative & Intuitive
At GMS, we blend creativity with scientific rigor, providing profound insights into the dynamic lives of your audience – whether they're customers, employees, or partners.
People-Centric
Our core mission is to illuminate the human aspect of insights, unveiling the rich tapestry of behaviors, beliefs, and decisions. We drive innovation by understanding real needs of individuals.
Practical & Purposeful
We meticulously chart actionable paths forward, keeping your business goals and aspirations in clear focus. Grounded in practicality, our insights empower your teams to navigate confidently and drive measurable impact.
Collaborative & Connective
Through collaborative partnerships, we foster meaningful connections between data and decision-making. Our approach transcends mere numbers, weaving compelling narratives that resonate deeply with your audience, fostering trust, and nurturing sustainable growth.
Discover the impact of
insights
Our market research expertise provides reliable data trusted by top consultancies, financial institutions, and leading research firms.
96%
Repeate Business: Our clients return for future projects, a testament to our quality service.
97+
Extensive Reach: We offer insights across diverse sectors, with research spanning over 97+ industries
100%
Reliable Data: Count on our expert market research to deliver accurate and trustworthy insights.
07+
Quality Assurance: Our rigorous 5-step quality check process, ensuring top-notch results every time.
Consumer Durables
Unlike many other sectors, the consumer durables industry operates on a longer timeline, both for consumers and manufacturers alike. Purchases of these high-value items are preceded by extensive research, discussions, and careful consideration. Similarly, for brands, the journey from concept to product launch can span as long as five years. Consumer durable brands face a unique challenge compared to leaders in other sectors—they must anticipate future needs and trends, often years in advance. At GMS, we specialize in uncovering these emerging trends and insights, helping our clients stay ahead of the curve and make informed decisions that shape the future of the consumer durables market.
Financial Services
The financial services industry has rapidly transformed in recent years, presenting consumers with a plethora of new opportunities for financial management. This surge in options has intensified competition, primarily fueled by digital advancements and the emergence of financial technology. Amidst this revolution, understanding consumer preferences and behaviors is paramount for staying competitive. At GMS, we specialize in decoding the evolving landscape of financial services, offering actionable insights to help our clients navigate the digital revolution and maintain a competitive edge.
Healthcare
In healthcare, navigating complex terminology presents a significant challenge, whether in market research or patient care. Patients facing stressful life events often grapple with diagnosis uncertainty, while healthcare providers may struggle to communicate effectively, feeling as though they are speaking a different language than the patients they serve. At GMS, our mission is to bridge this communication gap by fostering understanding and effective communication. With in-depth industry knowledge and tailored approaches, we provide actionable insights to drive informed decisions and positive outcomes in the ever-evolving healthcare landscape.
Technology, Media & Telecom
Technology and telecommunications move at an unparalleled pace, demanding constant vigilance from decision-makers in tracking trends, disruptors, and innovations. Daily advancements in 5G and artificial intelligence drive enhanced connectivity and smarter devices, while businesses undergo profound digital transformations propelled by cloud and security technology advancements. In this ever-evolving landscape, companies must remain agile to avoid obsolescence. At GMS, we specialize in navigating this dynamic industry, providing clients with essential insights for staying ahead in a rapidly changing world.
Other Segments
Spirits Industry
In the realm of alcoholic beverages, few markets evolve as swiftly as the spirits industry. Staying attuned to seasonal flavor trends, emerging product categories, and innovative packaging concepts is paramount. With competition escalating at a rapid pace, distinguishing oneself on store shelves becomes increasingly challenging.
Consumer Packaged Goods
Consumer packaged goods (CPG) companies face rapid shifts in trends and intense competition. The COVID-19 pandemic highlighted the unpredictability of consumer behaviors, emphasizing the need to stay updated. Brands are now rethinking strategies and consumer connections in a changing landscape. It's time to revisit brand fundamentals to stay relevant.
Food & Beverage
The food and beverage industry is ever-changing. With shifting shopping habits, health trends, and flavor preferences, brands must stay agile to thrive. At GMS, we help navigate this dynamic landscape, providing insights to drive success.
Health Insurance
The health insurance sector grapples with fragmentation and consumer confusion, hindering brand building and marketing strategies. At GMS, with over a decade of experience and deep industry knowledge, we offer tailored insights to overcome these challenges and drive success.
Non-Profit Org.
At GMS, we're dedicated to empowering non-profit organizations through insightful market research. Our longstanding partnerships attest to our commitment to their invaluable missions. With our experience, we bring expertise and dedication to every project, driving meaningful change in the non-profit sector.
Restaurant & Service
In the bustling world of restaurant and food service, innovation reigns supreme. From fine dining to fast-casual eateries, success hinges on understanding consumer preferences and emerging trends. At GMS, we specialize in delivering actionable insights that drive growth and elevate dining experiences.
Retail
In today's retail landscape, challenges abound—from heightened shopper expectations to evolving safety concerns and fierce online competition. Retailers must innovate continuously to create memorable and seamless shopping experiences, both in-store and online, to retain customer loyalty.
Utilities
Utilities industry leaders face a unique challenge: not just selling a product, but advocating for sweeping changes in consumer behavior. This demands educational campaigns, financial incentives, and a deep understanding of customer motivations to drive meaningful shifts in energy consumption.
