Difference between Qualitative Research and Quantitative Research

Qualitative Research

1. Provides detailed information including knowledge about the behavior, attitude, and aptitude of the user.
2. Focuses on testing theories and hypotheses
3. It helps to identify any existence of the same or similar product available
4. It helps to develop ideas
5. Its aims to provide the depth of understanding
6. The most popular research method includes interviews, case studies, observation, group focuses, and open-ended questionnaires.

Quantitative Research

1. It is statistics of human activities that will answer questions like “How much” or “How many”
2. Focus on exploring new ideas and formulating a theory or hypothesis.
3. It will try to resolve the number of copies of products to be delivered to a certain group of users.
4. It will tend to make a decision that how many end-users need to be asked detailed questions related to qualitative research.
5. The most popular research method for this category is the closed-ended questionnaire, correlation, and regression analysis.

When to use qualitative vs. quantitative research

1. Use qualitative research if you want to observe and test something.
2. Use quantitative research if you want to analyze in a data way that is countable or understand something.

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