Insightful
Analytics
For any survey or research project, simple or complex, our tailored quantitative approach ensures reliable metrics and impactful insights, guiding your critical business decisions.
Stack tailor-made for you! Fire up the engines
you’ll go to the moon.
Quantitative Research
A quantitative research company specializes in gathering and analyzing numerical data using standardized methods like surveys and polls. GMS, a top quantitative research company, offers businesses high-quality data and insights across 42+ industries. With our expertise and proprietary technology, we deliver reliable and actionable insights for informed decision-making, from measuring customer satisfaction to identifying market trends.
Benefits Of Inform Business Decisions
Quantitative research offers several advantages for businesses. It enables the collection of large datasets from diverse samples, ensuring statistically significant results and minimizing bias. Additionally, quantitative methods facilitate quick and accurate data analysis, allowing for timely decision-making. By identifying patterns and trends, businesses can make informed, competitive decisions.GMS provides customized quantitative research solutions, empowering businesses to leverage these benefits effectively.
Explore the services of
Quantitative Research
Our market research expertise provides reliable data trusted by top consultancies, financial institutions, and leading research firms.
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Strategic Planning
- Designing research strategies
- Creating recruitment surveys
- Drafting survey questionnaires
- Customizing surveys with styling, video, or audio elements
- Implementing typing tools
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Implementation
- Coding and hosting survey programs
- Quality assurance testing for surveys
- Conducting survey fieldwork
- Consolidating and cleaning data
- Extracting raw data
- Providing translation services
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Data Interpretation
- Weighting using RIM (Random Iterative Method)
- Analyzing cross-tabulations
- Conducting MaxDiff analysis (also known as Best-Worst analysis)
- Performing conjoint analysis
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Report Generation
- Automated graph creation
- Manual graphing
- Initial top-line overview
- Comprehensive summary or presentation
- Detailed full report or presentation
- Critical observations
- Testing hypotheses
- Branding customization
Research Methodologies
Brand Tracking
In addition to assessing brand health, our brand tracking includes monitoring advertising effectiveness. We analyze factors like unaided advertising recall, placement, and motivation, providing insights into consumer perceptions and advertising impact.
Concept Testing
Launching a new product? Our versatile concept testing solutions help screen multiple ideas or conduct in-depth evaluations to optimize concepts before launch, ensuring maximum impact.
Product Testing
Whether launching a new product, redesigning for cost-effectiveness, or enhancing usability, our product testing solutions provide actionable insights to meet consumer demands and market standards.
Segmentation
Tailored segmentation research drives strategic decisions by identifying growth opportunities and refining target markets. Our iterative approach ensures customized analyses for impactful market segmentation.
