Online
Communities
MROCs provide extensive insights to address inquiries and resolve intricate business challenges, offering depth and breadth in understanding.
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Online Communities
At GMS, we specialize in advanced research methodologies to support business decision-making. One such tool is the Market Research Online Community (MROC), a digital platform facilitating connections with target audiences to glean insights into their needs, preferences, and behaviors. Through an MROC, businesses can establish a private community of customers, prospects, or industry experts. This platform allows for surveys, focus groups, and online discussions, offering a deeper understanding and valuable feedback on offerings.
Benefits of Shared Common Insights
At GMS, we specialize in advanced research methodologies like Market Research Online Communities (MROCs). MROCs offer branded digital platforms enabling businesses to connect with their audience, gaining insights into preferences and behaviors. They enhance brand awareness, provide valuable customer insights, offer cost-effective solutions, and foster agility in decision-making, nurturing long-term customer relationships.
Explore the services of
Communities & Panel
Our market research expertise provides reliable data trusted by top consultancies, financial institutions, and leading research firms.
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Strategic Planning
- Crafting research strategies
- Designing screeners and interview guides
- Creating survey questionnaires and drafts
- Customizing surveys with multimedia elements
- Implementing typing tools
- Setting up online bulletin boards
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Implementation
- Recruiting community members
- Managing and hosting communities
- Moderating community interactions
- Recording calls and videos
- Transcribing content
- Translating materials
- Managing discussion threads
- Consolidating and cleaning data
- Extracting raw data
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Data Interpretation
- Synthesizing and analyzing insights
- Applying RIM weighting (Random Iterative Method)
- Conducting crosstab analysis
- Performing MaxDiff analysis (also known as Best-Worst analysis)
- Conducting conjoint analysis
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Report Generation
- Provision of interim post-interview summaries
- Automated and manual charting
- Creation of top-line reports
- Development of high-level reports or presentations
- Preparation of extended full reports or presentations
- Extraction of key insights
- Conducting hypothesis testing
- Offering white labeling options
Advantages of MROCs
Enhanced Brand Awareness
Branded MROCs foster exclusivity and connection, boosting brand loyalty and advocacy while increasing brand recognition.
Increased Customer Insight
MROCs offer direct communication channels, providing valuable insights into customer behaviors and preferences, enhancing products, services, and marketing strategies.
Cost-Effective
Branded MROCs offer a budget-friendly alternative to traditional research methods, reducing recruitment costs and improving overall research efficiency.
Agility and Speed
MROCs enable real-time insights, empowering companies to respond swiftly to market changes, stay competitive, and drive revenue growth.
Long-Term Relationships
By nurturing dedicated communities, businesses cultivate lasting customer connections, leading to improved retention and profitability.
Types of MROCs
Short-term and Long-term Communities, GMS provides versatile MROC options tailored to both short-term and long-term research objectives, offering robust tools and support for efficient community management and insightful results.
