10 Types of Market Research Techniques

10 Types of Market Research Techniques

10 Types of Market Research Techniques to Grow Business


Market research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing.

      1. Analyze your competitors

The main goal is to identify the customer groups that are most interested in your product.

       2. Identify customers

In this section, you need to identify the customers' details like the age & location of parents with infants.

Psychology & behaviors like interests, lifestyle, habits, how soon need to buy, frequency.

      3. Ask yourself some questions

  • What is your viewer’s mindset?
  • What online community are they part of?
  • What does a member of a certain online community consider to be important?
  • What is their language?
  • What is their attitude about the subject?
  • What is the current level of information?
  • Some audiences have a wide range of knowledge
  • What encourages them?
  • What do they love?
  • What are they suspicious about?
  • What do they want?

     4. Google keyword research tool

You can speak the same language as your customers and connect with them through similar content.

      5. Perform some experiments

As you set up two or more products and let the consumer try them, you will gain important data as you analyze their responses.

       6. Do personal interviews.

They usually do not represent a large enough segment of the population to gather statistically reliable information.

       7. Request an interview

Requesting an interview whether as a targeted audience or a broad demographic is another example of strategic marketing and research techniques.

      8. Online Research

In online research, you can use social media like Twitter, Facebook, Instagram & LinkedIn, where you ask a question and give your customers the option to choose a given answer.

      9. Formal or Written Research

Formal or written research can be newspapers, articles, journals, or books where you can find and get information and opinions with basis.

      10. Ask the question

They can be filled out after the customer has made a purchase, or through further contact via phone, email, or traditional mail.



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